Yogilates

Creating a brand identity for Yogilates, a studio combining yoga and pilates, presented a unique challenge. My task was to capture the essence of both disciplines while conveying a feminine and calming design aesthetic. It was essential to develop a visual identity that resonated with the target audience and reflected the studio's focus on balance and strength.

My goal was to establish Yogilates as a welcoming space that combines yoga and pilates, with a feminine and calming design. The brand identity aimed to promote physical and mental balance, using pastel colors and elegant elements to create a soothing atmosphere.

To meet this challenge, I crafted a brand identity for Yogilates that embraced femininity and calmness. The logo and design incorporated soft pastel colors, symbolizing serenity. The fusion of yoga and pilates was represented through a harmonious integration of key elements. The tagline, "Strong Balance," reflected the studio's commitment to nurturing strength and equilibrium.