Verde

lena and anna hero

The process

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Challenge

Create a new and exciting brand in the flower industry by two childhood friends from Moshav Porat. The two decided to fulfill a dream and open a business together in a field that suits moshav residents like them, but they had to overcome challenges such as high competition in their geographical area, dynamic flower prices, and changing market conditions. Additionally, they must contend with a market saturated with competitors.
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Goal

To create a brand that embodies values of giving, professionalism, camaraderie, and service. VERDE aims to offer high-quality, fresh flowers with a personal touch, sourced from their local moshav. Goals include fostering community belonging, conveying luxury with a boutique feel, and providing warmth through products and service.
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Solution

VERDE is a new brand that conveys love, joy, warmth, and family. It features a professional, luxurious look with youthful, elegant colors and a community-oriented design.VERDE offers an excellent shopping experience with high service standards, providing beautiful, fresh products for every budget, creating a positive and loyal impression while standing out from competitors.
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