Proper

Creating a brand identity for Proper Investments, an investing company, posed the challenge of capturing growth and success while representing their vision. My task was to develop a visual identity that conveyed trust and expertise in a competitive market.

My goal was to establish Proper Investments as a reputable name in the investing industry. I aimed to create a brand identity that exuded professionalism, confidence, and a focus on achieving financial growth, resonating with potential clients seeking secure and profitable opportunities.

To address this challenge, I developed a brand identity centered around growth and success. The logo featured an inverted "V" symbol resembling an upward arrow, symbolizing progress. The chosen color scheme conveyed trust and stability. With this branding approach, Proper Investments' identity effectively communicates their expertise and appeals to individuals seeking prosperous investments.